Global Brand Consultancy Leveraging the Value of CEO and People

“HITO Branding” is our consulting method to deliver unique corporate value through CEO and people.

"CEO & People are the Ultimate Brands."

~ People build trust, the trust becomes the brand. ~

“People become the brand of the corporation” is our ultimate answer in order to ensure your prospective customers choose, and ultimately love your products and services in the competitive global marketplace.

 

Superior companies, products, and services are all created through people cooperating with each other. The organization is segmented by “people.” The charm of people and the strength of the corporation are integrated in the brand power. As a result, we think that the power of the people working there is maximized and the corporate brand power becomes stronger.

 

(What is "HITO Branding"?)


Project : The Short Film of Prof. Philip Kotler, Father of Modern Marketing


Creative Planning Ability × Global Network

To build your brand on the basis of your people, we offer the following four services with “creative planning ability” and the “global network,”

Brand Strategy

The strengths of the company and the power of the key person within the company are integrated to create a grand design to be effectively delivered within Japan and overseas. We draw upon the untapped strengths of your organization through profound hearings and conducting consultations carefully, which results in an effective return on investment. We conduct strategic planning to make the best methods to promote your organization clear.

Web PR / Content Production

We produce your company web content in the style of a “STORY” which promotes the values of the company and shares episodes related to your employees. This valuable content is transmitted to the world on your website and by SNS. In order to attract supporters of the company, videos, photos, designs, and messages, etc. are effectively used to display the strengths and appeal of the company and its employees.
You will receive our support to make effective English presentations. With an abundance of experience in supporting presentations in foreign affiliated companies, our support services will offer advice on designing presentation materials and building the logical flow of your presentation with your “story”. We also provide presentation supporting services to plan and conduct domestic seminars.

Global Project Support

We have global networks which provide an abundance of information in North America, Europe and Asia. We design and implement projects to meet your various needs. Our experience includes various global projects such as building brands in overseas markets and corresponding with contacts from overseas and corresponding with overseas media, conducting naming surveys in ten different languages.